Jim provided a detailed critique of Guinness’ rich advertising heritage, placed in the broader context of an evolving industry. Beginning with the first-ever Guinness ad in 1926, he looks back at some of the most iconic advertising of all times, from John Gilroy’s classic ‘My Goodness, My Guinness’ posters, to the enigmatic Man in Black played by Rutger Hauer.

Lavishly illustrated, with themed chapters and dippable essays, ‘TBoGA’ was well received by the national and design press, and was nominated Waterstone’s Book of the Week. Amazon UK gives it four stars, Amazon US four and a half. Not that we’re counting.

‘The Book of Guinness Advertising’.
Guinness Publishing
Available on Amazon Marketplace from £19.95