An area that’s become increasingly relevant and must-have for today’s switched-on brands. Tone of voice is all about finding the right words to communicate with your particular audience. Words that are distinctive and relevant, that sit easily with what you stand for and accurately reflect your character. This specially tailored way of writing and speaking then needs to be consistently used across all media, so people understand where you’re coming from.

We’ve helped a major international mobile phone manufacturer, a law recritment consultancy, a medical equipment supplier, national sports organisations (Sport England’s brand guidleines shown above left), and several design companies define and articulate their tone of voice, producing detailed guidelines, example copy and dos and don’ts.