promotional.

promotional.

Brochures, booklets, fliers, leaflets, leave-behinds, mail-outs. Something of a house speciality. We’ve done big ones and small ones, fun ones and serious ones – even one that’s shaped like a small piece of modern architecture (thank you Michael Johnson).

A recent effort that stands out was called The Yellow Book (shown left), a slim volume which explained the rationale for a proposed pedestrian wayfinding system for the whole of London. The plan had been painstakingly conceived and researched by information specialists AIG, and was pretty technical stuff, but we managed to convey the ideas in an friendly, informative way. This was reflected in the scheme winning a Gold at the DBA’s Design Effectiveness Awards in 2008, while the book itself picked up a Design Week nomination and a D&AD ‘in book’ for Writing for Design.

You can download a full .pdf of the Yellow Book from the Downloads section of this website.