recently.
A sampler of some of our recent efforts. Bear in mind that we’ve signed various heavy non-disclosure agreements and that some clients don’t like to let on that they’ve used a copywriter, so this is just a small fraction of the overall job sheet.
totalcontent’s monkey business.
At last. After several false starts and many months in the making, here's totalcontent’s very first mailshot. It's a series of three A2 posters designed by Richard Scholey and Simon Morrow at Elmwood, with the illustrated chimps provided by Rob Ball of the Partners. Jim had hours of fun coming up with suitable misquotes from Shakespeare, which had to be close enough to be familiar, but surreal enough to be funny. The idea is based on the ‘infinite monkey theorem’, which suggests that given an infinite amount of time a group of randomly typing monkeys would produce the complete works of Shakespeare.
The sign-off copy at the bottom reads:
‘If they stuck at it forever, a thousand typewriting monkeys would eventually tap out the complete works of Shakespeare. But if you haven’t got time to monkey around for copy, better call Jim Davies on 01926 812286.’
The letters are keys culled from an ancient typewriter, while the sign-off is set in a suitable typewriter font.
Many thanks to everyone involved for making this happen. If you want one for your studio wall please email us here and we’ll mail you some hot-off-the-press monkeys. 02/02/2010
goodies for G-Tech.
Jim has been working with The Liquid Way on a series of six press ads for G-Tech hard drives. They’re a line of tough, good-looking, Mac-friendly drives aimed fairly and squarely at the creative community – photographers, musicians, filmmakers, designers, animators – so-called ‘prosumers’.
Each ad features a different creative type, telling their story and how various G-Tech drives have become central to the way they work, keeping their precious moments of inspiration safe, backed-up and accessible. Space was tight, so the knack was to get their character and working processes across as economically as possible. The first (pictured) stars the highly rated conceptual photographer Tim Flach, who specialises in fine art portraits of horses, and goes to the ends of the Earth to find them. 14/01/2010
round-up of Royal Mail stamps.
It’s finally out. The mighty, 64-page more...
Design Week jury service.
Gown… check. Wig… check. Nose for a winner… check. Jim will once again be taking his place as one of the judges more...
our new home.
A new chapter in the totalcontent story. After months of chaos, mess, electricians, decorators, trips to the tip and furniture deliveries, we have more...
Horberry's trade secrets.
Fellow writer and 26 member Roger Horberry has a new book out – the rather self-explanatory more...
life is sweet with Chewits.
Our very first commission from Tayburn Design in Manchester was to come up with a suitably sticky strapline for the more...