Earlier this year, I'd collaborated with
Blast Design on the launch campaign for Arjo Wiggin's
Inuit paper, which is featured in the 'Work' section of this web site. On Tuesday night, the campaign won its category in the
Benchmark Awards, held at the Institute of Directors in London. The Design Week-organised scheme rewards design effectiveness, so it was a real privilege to contribute to a project that not only looked the business, but really did the business. The judges said: "It’s the attention to detail that sets this apart. A lovely story has been created around the brand".
