If the shoe fits

The Rio Carnival. The Ice Festival in Reykjavik. The Fuji Rock Festival in Tokyo. The Sundance Film Festival in Park City. They sell themselves really. Nevertheless, totalcontent was recently asked to furnish the words for a ‘key to the city’ promotion on behalf of Dr Martens shoes. Devised by Exposure, the competition involved finding a numbered key in your DM shoe box, and matching it up with winning numbers published on their web site. Then it’s just a case of donning your DMs and jetting off.