Higher ground

totalcontent worked alongside Blast Design to establish tone of voice guidelines and create a manifesto document to relaunch the 1994 Group. The group represents 19 leading UK research-intensive universities, including Bath, Exeter and Warwick. The dinky slip-cased document comprised three A6 books: a quick overview; a more in-depth articulation; and a summary of each member university. It made its debut at the House of Commons launch, hosted by the Minister of State for Higher Education and Lifelong Learning.