Material evidence

When IT companies Open Business Systems and Psychosis merged recently, they became Fabric. Which required a clean sweep – new identity, new tone of voice, a suite of corporate literature and a web site. While AIG provided the new look and feel, totalcontent took care of all the necessary words. It was good to be back working alongside my long-time friends and collaborators Kasper de Graaf and Malcolm Garrett – I'd previously hung out with them at Assorted Images, the iconic 1980s design company. We found a way in that was distinctly human and non-techie, just the kind of bright, approachable and reassuring outlook that Fabric was after.