If the shoe fits

The Rio Carnival. The Ice Festival in Reykjavik. The Fuji Rock Festival in Tokyo. The Sundance Film Festival in Park City. They sell themselves really. Nevertheless, totalcontent was recently asked to furnish the words for a ‘key to the city’ promotion on behalf of Dr Martens shoes. Devised by Exposure, the competition involved finding a numbered key in your DM shoe box, and matching it up with winning numbers published on their web site. Then it’s just a case of donning your DMs and jetting off.

Feel the burn

Sport England is a government agency dedicated to getting the nation fit and active. God knows we need it. By 2012, it aims to have two million more people involved in some kind of regular sporting activity. Towards this worthwhile push, totalcontent was commissioned to help Navy Blue Design Group create brand refresh guidelines for Intranet and print. The thorough programme included defining and devising an appropriate tone of voice, and tailoring six different sets of guidelines aimed at varied audiences. The Sport England refresh is now successfully up and running. Phew.

Something to report

After what seems like months (it was, actually) Bedell Group’s 2006 annual review has finally arrived hot off the presses. Designed by HGV, it features beautiful blind embossing on the front cover, and a single line which runs all the way through the book, making relevant points on relevant pages, and ending with the words ‘to be continued...’ on the back cover. Bedell’s brief was to keep the tone approachable yet restrained and professional, which is successfully reflected in the copy as well as the design. As is the way with annual reports, the interviewing and writing process was a tough undertaking, but it turned out wonderfully in the end.