Blue Christmas

totalcontent has spruced up the pack copy for Neal’s Yard Remedies’ Christmas gift sets. Each of the dozen packs was given an appropriate title based on the benefits of the goodies inside, along with a more expansive description of the ingredients and general efficacy on the back.

Designed and art directed by Aboud•Sodano, the range features striking ‘photogram’ pictures of live plants by Richard Green. Plants and herbs, sourced from all over the UK, were painstakingly laid on to photographic paper, and then exposed to light. Now almost a fine art process, this harks back to the earliest days of photography, which literally means ‘painting with light’. Shimmering out of a deep blue background, the photograms perfectly reflect the brand’s heritage, natural qualities and iconic blue bottles.

Part of the furniture

Furniture consultant David Brook works directly with architects and their clients to make sure the seating lives up to the setting. To launch his new venture, totalcontent was asked to provide the words for an understated business-luring mailer. This was a real copy-led project, with the words feeding the eventual design concept. NB:Studio as usual took things to a different level, with a set of four immaculately die-cut cards of iconic chairs emphasizing Brook’s knowledge and leanings.