Happily ever after

Storytelling, quite literally. This was a direct mail piece for accountancy firm BDO Stoy Hayward to alert clients to the range of useful publications it produces and to ask them which ones they’d like to receive in future. It was a chance to update BDO’s mailing lists and save on unnecessary paper and postage. totalcontent played fast and loose with the Jack and the Beanstalk story to create an enchanting business case for reading your way to the top. And it worked like a fairy tale too, with what the client described as 'a fantastic response' of 3000 replies to the mailshot.

The perfect ingredients

Birmingham-based Switch Design recently asked totalcontent to rustle up some tasty press ad copy for Caple's new top-of-the-range Gastron range cookers. Featuring celebrity chef Aldo Zilli, the main thrust of the ad was how Gastron helps you create professional dishes at home. The ad appeared in Elle Decoration and House Beautiful, as well as specialist trade publications.