work.

We’ve worked on all kinds of projects, from naming and tone of voice, to ads and video scripts. We’re versatile and understand the nuances of different media, but are always alive to the possibilities of each project. While we enjoy conceptual thinking, we remain niggly sticklers for detail. Click on the section headings below for more.

ongoing.

The more you work on a brand, the better you understand it. You’re not starting from scratch when a new project comes in, and can slip easily into the right frame of mind Read on...

promotional.

Brochures, booklets, fliers, leaflets, leave-behinds, mail-outs. Something of a house speciality. We’ve done big ones and small ones, fun ones and serious ones – Read on...

online.

There’s no great secret to good online writing. Yes, we know about keywords, SEO and metatags. We’ve even read some Jacob Nielsen. But the same basic rules apply as Read on...

editorial features.

Since 1992, Jim’s articles have appeared in most of the British national broadsheets, including the Guardian, FT, Independent and Daily Telegraph, as well as mainstream Read on...

concepts/naming

Being a writer’s not always about writing. Often we’re simply asked to be another brain. To come up with ideas and provide a take that’s different from the Read on...

advertising.

A good ad gets ‘mental rental’. That is, it occupies a small space in someone’s head for a short space of time. We’ve worked on a wide variety of press Read on...

internal comms.

For around six years, Jim supported Orange with their internal communications. This mainly consisted of developing ‘reference guides’, which demonstrate how you Read on...

packaging and point of sale.

Where copywriting needs to be at its most concise. Words counts are stingy and often expressed in numbers of characters. So you need to make sure you get to the point with verve Read on...

tone of voice.

An area that’s become increasingly relevant and must-have for today’s switched-on brands. Tone of voice is all about finding the right words to communicate with your Read on...

annual reviews.

Hardcore business writing isn’t particularly our thing, but we are very interested in contributing to reports and reviews where clients and agencies want to communicate in a Read on...

brand books.

Brand books are as much about evoking the right overall atmosphere as setting down draconian rules for the application of colour and type, the nuances of photography and where Read on...