Poetry, observed Coleridge, is the best words in the best order. Even in the more gritty, political context of commercial copywriting, that's not a bad starting point. In addition, decent copy should be straightforward without being simple, clever without being clever-clever, lively without being breathless. Use copy intelligently and you can add another dimension to your design concepts. Neglect it and you risk the charge of style over substance. This site is a taster of the work totalcontent has been involved in over the past few years. They may not be the best, but you'll certainly find good words in good working order. It's not poetry after all.